Tesla has long promised a $35,000 electric car is on the way, and in today’s earnings release (PDF) it announced that we’ll get to see the Model 3 on March 31st, ahead of it going on sale in “late 2017.” That’s in addition to the currently shipping Model S sedan (shown above) and Model X SUV, and the company recently confirmed it still expects to hit that $35k price target before applying electric vehicle incentives. Also, its battery building gigafactory — key to achieving that mass market price for the Model 3 — is up and running in Nevada, with Powerwall units produced there already in use by customers.